Values
What guides us
Our values guide everything we do — connecting innovation, wellbeing, and education to build a community that grows stronger together.
Innovation with Purpose
We integrate blockchain, AI, and sports experiences to create an ecosystem that delivers real and lasting value to people.
Health & Wellbeing
We promote active and healthy habits, encouraging both physical and mental development through sports, gaming, and technology.
Accessible Education
We democratize knowledge in emerging technologies with practical, certified, and real-life training, reaching more than 20,000 students to date.
Community & Belonging
We build a global network of gamers, students, and athletes where every achievement matters and is shared, strengthening the sense of belonging.
Sustainability & Responsibility
We design apparel and products with ethical standards, sustainable production, and a circular economy model that rewards effort and reduces inequality.
Excellence & Commitment
We collaborate with Olympic athletes and top-level experts to deliver unique experiences, inspiring our community to reach their full potential.
Our team
Ready for the explosion
With more than 50 years of accumulated experience, we are ready to lead the explosion of this universe.
Xavier Baldó
CEO & Founder
Since 2022
Jose Herrera
Legal Counsel & Business Advisor
Since 2024
Josep Baixeras
CFO & Co-Founder
Since 2022
Paul Circu
Project Manager & Co-Founder
Since 2022
Aleix Crespo
CCO & Co-Founder
Since 2024
Alin Suciu
CDO
Since 2023
Marcos Arcusin
CIO
Since 2024
Isabel Baixeras
Chief Marketing Strategy
Since 2023
Eduard Borràs
Advisor Marketing
Since 2023
Our advisors
Wise guides
Lex Orion
Strategic Connector & Problem Solver Advisor
Since 2024
Juan Cumbrado
Tech Advisor
Since 2024
Alfredo Barcena
Gaming Advisor
Since 2024
Our partners
Trusted worldwide
Trusted by brands worldwide, we collaborate with startups, creatives, and companies who value bold ideas and smart solutions.
